Friday, February 8, 2013, 9:24 AM ET|Posted by Will Richmond
I'm pleased to present the 166th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Cisco released its VNI Mobile Data Forecast, which Colin and I both wrote about (here and here). Each of us was particularly focused on the role of mobile video, which Cisco forecasts will account for 66% of all mobile data by '17.
Colin and I discuss the critical role of wireless carriers' tiered data plans as the big driver of what happens with mobile video adoption. To the extent that caps remain relatively low and plans quite expensive, video usage on carrier networks will be suppressed. However, users are already savvy about moving video usage to WiFi networks, typically within the home. As a result, "portable" video (as we think of it) - is soaring.
Both of us share a number of specific data points we're seeing and hearing about which support the shift to video viewing on smartphones and tablets. Although we agree it's still a bit of a murky picture, we both believe strongly that consumer behavior is clearly shifting to watching video on smartphones and tablets. Over which types of networks they will do so going forward is an issue to be tracked closely.
Click here to listen to the podcast (19 minutes, 49 seconds)
Related Research Coverage
Video Research Around the Web
- New Research Shows That In-Stream Video Ads Outperform Preroll Adweek
- Nearly Half of Broadband Consumers Subscribe to a Video OTT Service: Study Multichannel News
- Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV Adweek
- YouTube Says Esports Tournament Watch Time Has Grown 90% Over Past Year Tubefilter
- Analyst Warns of Possible Recession in TV Ad Market Multichannel News
- TV Screen Dominates Adult Viewing in Q4, Nielsen says Multichannel News
- Netflix Data Reveals Viewers’ Distinct Genre Preferences at Different Times of Day Variety
- Broadcast TV Maintains Media Dominance mediap