Friday, February 8, 2013, 9:24 AM ET|Posted by Will Richmond
I'm pleased to present the 166th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Cisco released its VNI Mobile Data Forecast, which Colin and I both wrote about (here and here). Each of us was particularly focused on the role of mobile video, which Cisco forecasts will account for 66% of all mobile data by '17.
Colin and I discuss the critical role of wireless carriers' tiered data plans as the big driver of what happens with mobile video adoption. To the extent that caps remain relatively low and plans quite expensive, video usage on carrier networks will be suppressed. However, users are already savvy about moving video usage to WiFi networks, typically within the home. As a result, "portable" video (as we think of it) - is soaring.
Both of us share a number of specific data points we're seeing and hearing about which support the shift to video viewing on smartphones and tablets. Although we agree it's still a bit of a murky picture, we both believe strongly that consumer behavior is clearly shifting to watching video on smartphones and tablets. Over which types of networks they will do so going forward is an issue to be tracked closely.
Click here to listen to the podcast (19 minutes, 49 seconds)
Related Research Coverage
Video Research Around the Web
- Study: Netflix Integration Good for Pay TV Biz Multichannel News
- 81% of U.S. Homes Have DVR, Netflix or Use VOD Multichannel News
- With 318 Million Monthly Viewers, BroadbandTV Tops Comscore’s Network Rankings Tubefilter
- Digital TV Viewers Gain Momentum, But Traditional TV Still Dominates Mediapost
- IHS: "Smart TV" Household Penetration to Reach 50% by 2019 Home Media Magazine
- Discovery is getting 60 million Facebook video views per month Digiday
- Amazon Prime Video Streaming Hours Doubled in Fourth Quarter Home Media Magazine
- Facebook Was Game-Changer For 2015 Branded Video Campaigns Mediapost