Monday, November 25, 2013, 10:40 AM ET|Posted by Will Richmond
Following the launch of VideoNuze iQ - the hub for video data and analysis - in early October, I'm pleased today to unveil a new feature, our "Expert Series" video interviews. Expert Series are 20-minute video interviews with industry analysts and executives responsible for the critical new video research. So in addition to VideoNuze iQ's own analysis of newly released video research, you'll now also hear directly from the experts themselves.
Kicking off the Expert Series is Jonathan Hurd, Director of Altman Vilandrie & Co., a strategy consulting firm focused exclusively on Telecom, Media and Technology. Jonathan oversees a comprehensive AV & Co. survey of consumer behaviors and attitudes toward traditional and new video services. In this Expert Series interview, Jonathan shares key highlights.
The survey data underscores online video's rapid adoption and benefits, along with Netflix's dominance and the rise of tablet/smartphone viewing. But it also clarifies that, for now, cord-cutters' main motivation is mainly economic. Importantly, the survey also shows the durability of live broadcast TV, even among millennials, along with the appeal of pay-TV subscriptions and TV Everywhere.
The video interview is embedded below and Jonathan's slides are available here. You can connect directly with Jonathan at jhurdATaltvil.com. I welcome your feedback on the new Expert Series format.
Video Research Around the Web
- Shorter TV Ads Command More Viewer Attention Mediapost
- YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study) Tubefilter
- Netflix Eats Up 15% of All Internet Downstream Traffic Worldwide (Study) Variety
- Magna: OTT Will Reach $2 Billion In 2018 AdExchanger
- Amazon becoming 3rd-biggest digital ad platform Axios
- YouTube: TV Screen Viewing Up 45% Multichannel News
- C3 Primetime Ratings Dropped 12% During August Multichannel News
- 35% Of Millennials and 42% Of Gen Z Share Their Streaming Service Passwords Tubefilter