• Excellent Infographic Details Q3 Online Video Ad Spending and Performance

    Video ad technology provider Videology has released an excellent infographic (after the jump below), jam-packed with useful data about Q3 online video advertising spending and performance. The data is based on 1.3 billion video ad impressions served by Videology in the U.S. from July 1 to Sept. 30. I'm normally not a huge fan of infographics, but this one has highly relevant data, presented clearly and concisely.

    A few of the data points that jumped out for me:

    - Despite the buzz over mobile and connected devices, 90% of video ads were still served online.

    - Almost two-thirds of video ad impressions were placed on sites classified as entertainment-oriented (the third quarter in a row this has been the case). A distant second, with 8.4% of video ad impressions were portal sites.

    - Educational Services was the category of video ads with the highest click-through rate while Retail ads had the highest viewing completion rate.

    - Just 10.1% of video ad impressions were targeted to the tech-savvy 18-24 demo; the majority (63.9%) were targeted to the 25-54 demos.

    (If you can't read this version click here for larger one)

    Note: Videology is a VideoNuze sponsor.