Thursday, November 29, 2012, 8:50 AM ET|Posted by Will Richmond
Video ad technology provider Videology has released an excellent infographic (after the jump below), jam-packed with useful data about Q3 online video advertising spending and performance. The data is based on 1.3 billion video ad impressions served by Videology in the U.S. from July 1 to Sept. 30. I'm normally not a huge fan of infographics, but this one has highly relevant data, presented clearly and concisely.
A few of the data points that jumped out for me:
- Despite the buzz over mobile and connected devices, 90% of video ads were still served online.
- Almost two-thirds of video ad impressions were placed on sites classified as entertainment-oriented (the third quarter in a row this has been the case). A distant second, with 8.4% of video ad impressions were portal sites.
- Educational Services was the category of video ads with the highest click-through rate while Retail ads had the highest viewing completion rate.
- Just 10.1% of video ad impressions were targeted to the tech-savvy 18-24 demo; the majority (63.9%) were targeted to the 25-54 demos.
(If you can't read this version click here for larger one)
Note: Videology is a VideoNuze sponsor.
Video Research Around the Web
- Connected TV Ad Spend Poised To Hit $8.2 Billion In 2018 Mediapost
- As Netflix surges, original content is the new black. But licensed shows still take the crown LA Times
- YouTube is about to pass Facebook as the second biggest website in US, according to new study CNBC
- Streaming TV consumption more than doubled since last year, report says TechCrunch
- Netflix Is No. 1 Choice for TV Viewing, Beating Broadcast, Cable and YouTube (Study) Variety
- Forecast: Netflix Could Grow To Nearly 90 Million Subs In 12 Years Mediapost
- NBCU Holds Top TV Ad Share For 2017-2018 Season Mediapost
- Study: 85% of U.S. Millennials Subscribe to At Least One OTT Video Service Multichannel News