Friday, September 10, 2010, 10:08 AM ET|Posted by Will RichmondThough it was a short week due to the Labor Day holiday, there was no shortage of online video industry happenings this week. As I've been doing each of the last few Fridays, following are 5-6 noteworthy industry stories for your weekend reading pleasure.
Ooyala Raises $22 Million to Accelerate Global Expansion
Online video platform Ooyala's new $22 million round is a bright spot in what's been a pretty slow quarter for online video industry private financings. Ooyala's new funds will help the company grow in the Asia-Pacific region. Ooyala said it is serving 550 customers, double the level of a year ago.
Google TV to Roll Out World-Wide Next Year
Even though the first Google TV-enabled devices have yet to be deployed, Google CEO Eric Schmidt said this week that he envisions a global rollout next year. The connected device landscape is becoming more competitive for Google TV given the growing number of inexpensive connected device options.
Business Groups Question Net Neutrality Rules
Three pro-business trade groups urged the FCC to drop its net neutrality initiative, citing the "flourishing" broadband market and concerns that regulations will curtail new investments and hurt the economy. It seems like everyone has a different opinion about net neutrality, so the consensus needed to move regulation forward is still down the road.
ESPN, YouTube Link Up for Promo Campaign
This week ESPN and YouTube kicked off their "Your Highlight" campaign, enticing ESPN viewers to upload their own sports clips, with the best ones to be shown on SportsCenter. Then the best of the best will win a trip to ESPN's studios to watch a SportsCenter taping. It's a great promotional concept, using online video to further invest ESPN viewers in the brand. Whoever thought it up deserves a shout-out.
Life Without a TV Set? Not impossible
Another interesting data point to tuck into your back pocket: according to a 2010 Pew study, just 42% of Americans feel a TV set is a "necessity," down from 64% in 2006. Pew interprets this as a loss of status for the TV, as other devices like computers and phones have become video capable. The perception of convergence is taking root.
(click on any image to download report)
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Video Research Around the Web
- Study: Most Virtual MVPD Subs Pleased With Value Multichannel News
- OTT Growth Helped By Connected TV Mediapost
- TV sets are starting to disappear from American homes Recode
- Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over Quarter Press Release
- eMarketer’s 2017 forecast puts Roku ahead of Chromecast and others in the U.S. TechCrunch
- C3 Viewership Decline Steepens; Down Double Digits In Q2 Mediapost
- Analyst Sees 31M Homes Cutting Cord in Decade B&C
- Strong TV Upfront Gains, Revenues Hit $19.7B Mediapost