• 5 Items of Interest for the Week of Oct. 11th

    Continuing VideoNuze's Friday feature of highlighting 5-6 interesting online/mobile video industry stories that we weren't able to cover this week. Read them now or take them with you this weekend!

    JetBlue Unvails Ads Created By Mullen
    Take a moment to head over to YouTube today where JetBlue has bought out the top-of-page expanding banner for a hilarious new ad campaign, "You Above All," featuring a series of reality-style videos of New Yorkers in situations that mock the JetBlue competitors' service. The clever JetBlue campaign follows the head-turning Sylvester Stallone YouTube ad for "The Expendables" from a couple months ago and underscores the ascendance of YouTube as the #1 piece of online real estate for break-the-mold video campaigns for high-profile brands. Google is capitalizing on YouTube's appeal by featuring it prominently in its current "Watch This Space" ad campaign promoting the value of display advertising.

    Google TV Guns for Cable Deals
    And speaking of Google, with the recent introduction of Google TV, the company is reaching out to cable operators to ink integration deals similar to what it showcased with satellite operator Dish TV last week. Google TV offers tantalizing potential, particularly to smaller operators, to add Internet elements to their core video service, helping better compete with over-the-top entrants like Netflix. Conversely, as we saw this week with the funding/public launch of BNI Video (and in a series of separate product announcements coming next week), technology vendors are lining up to offer cable operators the ability to deliver their own Internet experiences. It's a very confusing time for cable operators, who must figure out whether to go it alone and invest heavily, or partner with a tech giant like Google.

    comScore Releases September 2010 U.S. Online Video Rankings
    comScore's video rankings for September yielded no big surprises, as Google/YouTube continued to be the dominant online video provider and Yahoo narrowly retook the #2 spot from Facebook. comScore changed the way it publicly reports its data this past June which has made it a little harder on independent analysts like me to show trending data as I used to do. Nonetheless, I'm hoping to have some new trending charts to share soon.

    Blip.tv Predicts Best Quarter Yet for Web Creators
    More encouraging news on the online video ad front, as video platform/distributor blip.tv said this week that Q4 '10 is on track to be its best quarter ever. Blip has been a very important player in bringing independent web series to market and its ability to monetize is a key driver of sustainability for many fledgling creators. Blip's news synchs with overall online video ad momentum in first half '10.

    Introducing the JW Player for Flash and HTML5
    Last month I wrote about how the open source JW Player is receiving 15K downloads per day. This week version 5.3 of the JW Player was released which integrates Flash and HTML5 into a single video player, using a unified JavaScript API. What that means is that anyone embedding the new player can seamlessly deliver either Flash or HTML5 video with the browser auto-detecting which playback mode to use. Since browsers and devices are still quite heterogeneous in what formats they support, initiatives like this help reduce friction in publishing and user experience.


     
  • IBM Cloud Video - full banner - 7-7-17

Related Reports