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The Interactive Advertising Bureau is planning a virtual four-day fall industry event this September as the digital ecosystem continues to rebound.
The event series includes the new IAB Fall Marketplace on Sept. 14, featuring digital video and connected TV buyers. That event—originally called NewFronts West—was reconceived last year as Reach Conference.
Confirmed Fall Marketplace presenters include A+E Networks, Canela Media, Facebook, Roku and Samsung Ads. All of those companies participated in the IAB’s NewFronts presentations this spring, and Roku had a presence in 2020’s Reach Conference.
The IAB is also planning panel discussions from Forbes, Fox News, NPR, Univision, Vevo and others during the Fall Marketplace.
The Fall Marketplace comes as connected TV growth continues to accelerate. According to the IAB’s annual report, digital video advertising is expected to represent 56% of total video spend in 2021, with nearly three quarters (73%) of CTV buyers report shifting media budgets from broadcast and cable to CTV.
“As we work to define the new industry normal, one thing is clear—the marketplace has been forever changed. It is dynamic, always-on and built on flexibility and agility,” said CEO David Cohen in a statement. “From our conversations with members, we believe that there is real value in connecting buyers and sellers more frequently to discuss changes in the marketplace and new opportunities.”
Podcast Fall Upfront presenters
The IAB’s four-day event kicks off with the Podcast Fall Upfront, on Sept. 9 and 10. Presenters include Acast, Adonde Media, AdvertiseCast, The Atlantic, Audacy’s Cadence13, Pineapple Street Studios, Podcorn, Chartable, Kerning Cultures, LAist Studios, NPR, Osiris Media, Podsights, Sony Music Entertainment, TransUnion, WarnerMedia and WBUR.
“Podcasting is experiencing a golden age of creativity, fueling continued audience growth and tech investment. At the same time, advertisers are seeking more scalable ways to engage these audiences, leveraging dynamic ad insertion, more agile messaging and reporting, all of which are helping to move the medium into the mainstream of digital advertising,” said Eric John, vp, media center for the IAB in a statement.
The fall event wraps on Sept. 15 with the IAB Audience Connect, which focuses on balancing privacy, personalization and safety heading into a cookieless world. Audiences will hear from Acxiom, Experian, LiveIntent, Lotame, Neustar, PubMatic, The Trade Desk, TransUnion and Verizon Media.
The event will be livestreamed and produced by Content.23 Media Inc.
