Friday, January 6, 2012, 10:28 AM ET|Posted by Will RichmondI'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 115th edition of the VideoNuze Report podcast, for Jan. 6, 2012. In today's podcast Colin and I discuss several new data points around multi-platform video adoption. Colin cites a U.K. report that says 36% of people are watching TV via a PC, laptop or tablet device and discusses the impactions of changing viewer behaviors, just latest in a string of research showing changing viewing patterns.
Also this week Netflix released data indicating that its subscribers streamed 2 billion hours of TV shows and movies in Q4 '11. As I wrote, that equals approximately 33 hours/mo/subscriber, which is far higher than any other online video source. Because of its leading library of long-form streaming content, Netflix is the prime beneficiary of shifting behaviors. These themes will gain huge visibility next week at CES when connected TVs are in the spotlight. Listen in to learn more!
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Video Research Around the Web
- More People Are Subscribing to Multiple Video Streaming Services Fortune
- Ratings Fumble for NFL Surprises Networks, Advertisers WSJ
- Ad receptivity shines in the AM Rapid TV News
- Digital Short-Form Video Viewership Remains Strong Mediapost
- Cord-Cutting Linked To Pay-TV Dissatisfaction Mediapost
- Live Viewership May Be Down, but TV Content Is Still the Main Thing People Are Streaming Adweek
- YouTube on TV or TV on YouTube? The Blurred Lines of Online Video Consumption Think with Google
- VAB report: TV still strong, especially in cluttered streaming world The Drum